In the past months, we’ve explored the different technologies and skills sets that empower a digital transformation: Data Science, Internet of Things, E-Commerce and Online Sales. We’ve talked with the experts, to find out more about their activities and the benefits they bring to our company and industry. If the digital transformation was a great gift to an organization, what is that one thing, the ribbon on top if you like, that ties it all together?
We dare to say it’s Marketing and Communications. And since we are talking about digitalization, we decided to explore in our next interview the world of Digital Marketing and Communications (MarCom).
What makes MarCom vital for any organization (we give you a hint: it’s all about your message), how can it advance the digital transformation, turn down walls and eliminate blockers, reach new territories and gather supporters, speed up tasks and optimize processes, and in the end go from a red velvet ribbon on top that makes things pretty to an actual protective and enhancing layer for your organization, all that and much more in our next edition of “Under the Digital Hood” series.
Today, we decided to shake things up a bit and have not one, but two experts in conversation: Stefania Zaharia and Veronika Süß will guide you through the world of Digital Marketing and Communications.
Enjoy the interview and let us know your thoughts!